We have been working in the industry for the better part of a decade and seen it all. From early days of primitive algorithmic ranking signals that were simple to exploit, to todays cutting edge AI calculated results. Some things have drastically changed, others not so much. Despite this, we have continued to stay ahead of the curve. This is done by strict quality control, best practises and careful consideration for each individual campaign.
As a trusted and certified Google certified agency, we offer expert Google Ads (formerly known as Google AdWords) management services. Whether it’s a new campaign or optimisation of an existing, our specialists work to project KPI’s, benchmark any existing results and grow your business.
The Google Search network can be utilised to target and re-market to Google search engine users who are looking for specific keywords. This means you can target your customers when they are actively searching for your products and services or related terms. Users can be filtered based on their location, time of the day they search, devices they use and many other filters to ensure we have the best possible chance of converting them into a customer.
Display works different to Search, in that rather than targeting people who are using the search engine, we’re targeting people who are browsing the web and using websites that are opted into Google’s enormous advertising network. On this network, we show display ads in an effort to entice users to interact with them. This can include highly-effective advertising such as retargeting users who have previously visited customer websites in an effort to bring them back to the website.
The Discovery Phase- Our developers perform research and brainstorming before picking up any tasks to ensure the development of the desired functionalities in one go.
The Execution Phase- After gathering all the nuts and bolts to proceed, it’s time for project execution. Our developers and quality analysts followed the development process for execution and worked side-by-side to achieve the project aims. Our project managers also did regular reviews to check the progress of the project went smoothly and according to the time.
Sprint Base Project Delivery- Developer is involved in taking the client’s priorities on tasks. This process helps us to meet the client’s expectations in the best possible manner and ensure the timely delivery of the tasks.
The Deployment Phase- When a task is ready and tested it is deployed on the Heroku server.