Jeff Cowan’s Pro Talk, Inc. is the premier sales and service advisor training company in the automotive service business. At Pro Talk, our focus is on showing dealerships, service managers, service advisors and their support staff how to substantially increase their revenues, improve survey scores and excel in customer retention through time tested and proven sales processes. Pro Talk has trained thousands of service employees in the art of selling, communication skills, customer service, customer retention and many other skills to ensure that service departments realize their maximum fixed operation goals.

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  • Adviser
  • Bootstrap
  • Google Analytics
  • Google Tag Manager
  • Handlebars
  • jQuery
  • Momentjs
  • MySQL
  • Nginx
  • PHP
  • PRototype
  • Services
  • Training
  • Woocommerce


Welcome to Jeff Cowan’s Pro Talk website, the Nation’s #1 Service Advisor Sales Training opportunity. The mission at Jeff Cowan’s Pro Talk is to share best practice automotive sales expertise to help our clients increase maintenance and repair sales conversion, improve customer service scores, increase sales, and secure improved service center unit profitability. To accomplish these goals, Jeff Cowan’s Pro Talk offers an array of convenient training opportunities that align with your center’s unique needs. From on-site seminars to online podcast training, Jeff Cowan’s Pro Talk offers the perfect training opportunity for all dealerships wanting to support their service advisor’s sales performance.


Automotive organizational leaders are constantly searching for the next competitive advantage. In an industry defined by intense competition, we all know that it’s the little things that add up to be what separates your dealership from the competition. At the heart of any dealership’s success and sustainability are vehicle sales as well as closing on a high number of maintenance and repair service opportunities. One of the best ways to increase overall revenues is to have greater repair and maintenance sales conversion. Given the low costs to achieve this outcome, service advisor sales training is also one of the best ways to increase your overall profit margin.


Vehicles need maintenance and repairs; customers will inevitably bring their vehicle to you for that service. How many customers that show up at your service center are purchasing maintenance and/or repair services? If 70% of your potential maintenance and repair customers are not making purchases, you can benefit from the sales knowledge offered by Jeff Cowan’s Pro Talk.

Our Development Process

  • 01

    The Discovery Phase- Our developers perform research and brainstorming before picking up any tasks to ensure the development of the desired functionalities in one go.

  • 02

    The Execution Phase- After gathering all the nuts and bolts to proceed, it’s time for project execution. Our developers and quality analysts followed the development process for execution and worked side-by-side to achieve the project aims. Our project managers also did regular reviews to check the progress of the project went smoothly and according to the time.

  • 03

    Sprint Base Project Delivery- Developer is involved in taking the client’s priorities on tasks. This process helps us to meet the client’s expectations in the best possible manner and ensure the timely delivery of the tasks.

  • 04

    The Deployment Phase- When a task is ready and tested it is deployed on the Heroku server.

Salient Features

  • 01

    Instant Advisor Training

  • 02

    Express Services Training

  • 03

    BDC Training

  • 04

    Onsite Training

  • 05

    Selling Service Advisor Pocket Guide

Result & Benefit

We are established in